The Gig

When one of the biggest brands in the world wants to take their legendary music festival across the “big pond” while taking their partnership program to the next level, they called on FRC.  Richard Branson’s Virgin Festival (VFest) attracted some of the biggest and best bands from around the globe with the likes of Foo Fighters, Oasis, Pearl Jam, The Killers and Alexisonfire - but it was FRC that attracted the partners.  Over our two-years of sponsor sales we generated more then $1.5 million in partnerships from engaged partners such as Molson, Red Bull, SiriusXM Canada, Motorola, Energizer and GM…to name a few.  

The Goods

Sponsorship Evaluation
Partnership Presentation
Partner Procurement
On-Site Management
Post Event Analysis
Wrap Report