Rocksmith Garage Jam Room

The Gig

When Ubisoft, a leading global video game developer, was looking to launch Rocksmith (the first guitar based game that actually used a REAL guitar), they called on the rock n roll experts at FRC.  The integrated game roll out included partnerships and promotions with some of the biggest names (and events) in rock and metal. FRC negotiated and executed partnerships with iconic bands RUSH and Megadeth, both out on tour. Our Rocksmith Garage Jam Room travelled from coast to coast on these tours and set up shop at Heavy TO, Osheaga Music Festival and other rockin’ events across the country. 

The Goods

Program Ideation / Strategy

Event Production

Artist Procurement

Event Sponsorship

Partner Integration

Staffing