The Gig

Edmonton’s SONiC 102.9 is the leading modern/alt-rock station in the market and has a long history of putting on killer shows and event better festivals.  After taking a few years off, SONiC returned to its rock n roll festival roots and partnered up with leading promoters AEG to create SONiC Field Day.  FRC worked in tandem with the promoters and the station to procure a roster of brands that included Moosehead, Vype, Angry Orchard and San Rafael ’71.  

The Goods

Sponsorship Evaluation

Partnership Presentation

Partner Procurement

On-Site Management

Post Event Wrap Report