The Gig

How do you bring the worlds of music and marketing together for one incredible night of memories and mayhem? The answer was clear for FRC…Rockstar Hotel.  Through a partnership with The Spoke Club, FRC produced and promoted the ultimate evening for artists, industry, Spoke Club members and invited guests.  The annual party allowed FRC to transform The Spoke into three floors of music-fuelled brand engagements and artist experiences, including great amenities, product seeding suites and surprise musical performances from Canadian and international acts. Selling out each year, the sign outside of Rockstar Hotel always said “No Vacancy”. 

The Goods

Program Ideation / Development

Event Production

Event Sponsorship

Artist Procurement

Partner Integration

Staffing