The Breakfast Lounge

The Gig

Based on FRC’s insight that breakfast is typically the LAST thing on a Millennials mind when heading to a music festival, we partnered with Post Canada to bring the Honey Bunches of Oats (HBO) Breakfast Lounge to camping festivals across Canada. Located right in the heart of the campsite, the Breakfast Lounge had fans singing HBO’s praises as they were treated to a free bowl of cereal, an upbeat morning DJ set and fun / interactive XM elements (The “BIG Bowl”). Fans could also win VIP upgrades and tickets to the following years festival for sharing their Breakfast Lounge experience on Insta and FB.

The Goods

Program Ideation / Strategy

Activation Production
Graphic Design

Contract Negotiation

Partner Integration

Staffing