Brand Launch Art Show

The Gig

AltaVie - a cannabis brand that promotes creativity and mindfulness - was looking for a unique way to launch the brand to a discerning, higher-end consumer. To convey the message of elevated mindfulness, FRC contracted four local, “buzzy” artists to create 3 unique pieces each, inspired by the mantra “Live in the NOW”. Then we hosted an Art Show at the trendy Only One Gallery, complete with artist interviews, delicious drinks & eats and an opening mindfulness session from artist / poet Cleo Wade. Subtle brand / cannabis references in integrated throughout.

The Goods

Program Ideation / Strategy
Event Production
Artist Procurement
Partner Integration
Staffing